Our Mission
Skincare That Understands Your Journey
Glow by IT was born from a deeply personal experience—one that every mom, every woman reclaiming her body, and every person navigating skin changes can relate to. During pregnancy, what began as a search for comfort, confidence, and better skin support became something more: a desire to create meaningful skincare that makes the journey a little more beautiful—and a little less lonely—for others.
That story now fuels our mission to innovate skincare using naturally sourced, safe ingredients that support your skin’s own ability to protect, renew, and glow.
The Heart Behind Our Journey
At Glow by IT, we believe skincare shouldn’t be about hiding imperfections—it should be about honoring your skin through every transformation. Whether you’re growing a new life, healing after birth, or simply reconnecting with yourself, your skin tells a story of strength, growth, and resilience. We don’t believe in quick fixes that heal on the surface but harm beneath—beauty should never come at the cost of wellness. Our passion lies in nourishing your skin’s natural resilience so it can do what it’s meant to—defend, heal, and glow—without compromise.
Your glow isn’t something we give you. It’s something we help you rediscover.
You Inspired This
Glow by IT isn’t just a skincare brand—it’s a space. A space where real stories are shared, strength is celebrated, and imperfections are embraced. Every product we create is shaped by what we’ve lived through, and every voice in our community helps shape what comes next. This is a shared journey—one that listens, learns, and grows with you.
Because beautiful skin isn’t just about how it looks… It’s about how you feel living in it.
Get in Touch
Got a question, feedback, idea to help us improve, or just want to say hi — we’re all ears. Need help with your order, product info, or skincare tips — we’re here for you. Want to share your unique journey or story with us — we’d be honored.